The Secret to a Great Marketing Team: Hire Non Marketers
It’s that time of year when the business world is filled with new college graduates. Individuals with varying experiences who are hungry...
Lessons From Mike
During my first summer in college when friends were lifeguarding and babysitting, I was the hostess at Donovan’s Restaurant in my...
Is Your Competitive Evaluation Lost in the Rear View Mirror?
As marketers we all know the importance of knowing our competition. Promoting our strengths and diminishing weaknesses in messaging is a...
The 7 Marketing Tools You Need to Sell a Product
There’s a well-known adage that Marketing rarely provides Sales “enough”; enough content, enough qualified leads. It’s rarely fast...
Fembots, Virtual Reality and the Wow Factor - A Marketer’s Takeaways from #CES2016
I survived my first Consumer Electronics Show, #CES2016. Truth be told it’s been on my personal and professional bucket list and since...
5 Ways to Celebrate Your Customer While Growing Your Bottom Line
Retail companies know first-hand the ROI of rewarding loyalty. If you’re anything like me, you receive a token of their appreciation each...