Is Your Competitive Evaluation Lost in the Rear View Mirror?
As marketers we all know the importance of knowing our competition. Promoting our strengths and diminishing weaknesses in messaging is a...
We Have to Market to Existing Customers?!?!?! The Role of Retention Marketing
The fact that this blog title includes both question marks and explanation points is no mistake. I have heard this very statement asked...
Smart Tips for Building a Better Marketing Budget
It’s that time of year again when marketing heads juggle the management of this year’s activities with the planning for next year. We...
Diving Into the Unknown.. Lessons From the Deep End
I'm frequently asked how I ended up here, so I thought this would be the best first blog topic Honey Bee Marketing Solutions (HBMS) could...